That’s why the best in our business have always paid so much attention to getting attention for their work, its results and, you bet, the awards it earns.Book Journals (3 alternate covers) are live! From one bibliophile to another, this comprehensive book journal includes multiple pages of activities, questionnaires, logs, lists, trackers and plenty of space to let your own creativity shine. On the other hand, this is nothing new – savvy clients have always looked for other clues in choosing between what they perceive to be equal, ergo commodity, aspects of agency performance. Bogusky’s closing question, as long as you limit the question to narrowly defined creativity can only be 100%. Now add insult to injury in the form of crowd-sourced ideas in the context of a total buyers’ market and you’d have to conclude the answer to Mr. Fold that into a market gone mad over procurement approaches to service acquisition – which, by design, devalues intangibles – and the outlook shifts even further toward gray and gloom. featuring dozens of characters to meet and lots to do across a lush. Stage a creative contest with only elite competitors, a Crispin, Goodby, Wieden and the like, and, brilliance becomes expected. When geralt is first introduced in nightmare of the wolf, he is shown as a young. Like the proverbial gored ox, the question of whether creativity is a commodity really comes down to issues that include who's doing the commoditizing and how they are going about it. Twelve months ago, I doubt that Twitter or even FB would have been this useful, but critical mass has by now, surely been reached in both places. With 100,000 Twitter followers or FB "friends" the results could be spectacular. I know this is merely anecdotal, but the consistent posting of things on FB and Twitter to approx 2400 people has led, in our case, to 1000 visits to the new blog each time. If we did seven blog posts, then on that day, we got around 7000 people reading the site (as happened Sunday) but when we post fourteen things (like yesterday) then 14,000 visited. But since then, what we are finding is that every time we do a new post on the blog and then post on FB and Twitter, still about 1000 people visit the site. The second day's traffic was about the same, 35,000, then after the BB link pushed down on their homepage, traffic dropped off from that source. By day 1's end 35,000 people had checked Dangerous Minds out. So then a couple of links to the site appeared on Boing Boing and there was a huge spike in traffic. So 2400 people *potentially* seeing the announcement led to around 1000 actually deciding to check the blog out. My FB friends number approx 1200 and Twitter the same. It was announced over Twitter and FB and within an hour we had over 1000 new readers. launched on Tuesday of last week (so seven days ago as I write this). But this example solely used Twitter and Facebook and we were watching the cause and effect relationship so closely that this is what I can report: Most years I participated in around twenty product launches, including theatrical film releases. I co-owned a publishing and DVD distribution company for many years, so I'm no stranger to unusual marketing. I had an interesting experience with launching a new blog last week. I enjoy Twitter due to the "drama" of the fast replies, myself. It's one of the things that differentiates it from personal blogs or even Facebook. Reuben, good thoughts here on how people who are on Twitter tend to use it on the go. I'm sure your insights will be fascinating.
Great to see you posting in a forum like this.
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